PHOTOS: ALL THE ENERGY, HITS & MUSIC FROM PEPSI RHYTHM UNPLUGGED 2018!

Day 1 of the Flytime Music Festival...

 The much anticipated 3-Day Flytime Music Festival, kicked off to a remarkable start with the 14th edition of Pepsi Rhythm Unplugged on Day 1. The day was Friday December 21^st, and from about 9pm that evening, the Eko Convention Centre was the place to be.

Concertgoers that night, will testify to the energy that filled up the room. The event which was sponsored by Pepsi and Baba Ijebu, brought a lot of unexpected and exciting moments from opening performances by Tolani Otedola, Charles Okocha, Jeff Akoh and "Able God" crooner, Chinko Ekun; to hilarious comedy from the Host Bovi, and other notable comedians. The music policy of the night was by DJ Neptune, DJ Obi and a special performance by DJ Cuppy.

For the FIRST TIME in Nigeria, Flytime Music Festival introduced their game changing seating plan of VIPs guest sitting in front of the stage and VVIP tables on risers at the back. This is just another FIRST in a long list of firsts brought to you by Flytime.

Further into the night, more heavyweight music artists were unleashed to the stage as Slimcase came on and rocked the crowd with his hip street anthems, followed by Singer, Bisola and then Ace Rapper, MI came on, and the audience went wild to all his bangers. Jesse Jagz performed right after his brother and the audience loved it.

Other entertainment that night included the Ikorodu Boiz and their ever funny skits, Sasha P brought it back with some sassiness as she did her thing and fans were reminded of her awesomeness. One of the performances that owned the night was Teni the Entertainer. The entire hall sang along to her songs word for word.

Another electrifying performance of the night was that of The Koko Master, Dbanj. His entire set was nothing short of top notch entertainment. Delivering his back to back hits like Emergency, Suddenly, Olorun Maje, Issa Banga & Oliver Twist, Dbanj gave an energetic show to a hyped crowd of enthusiastic concertgoers.

As if the concert crowd hadn't gotten their money back in ten folds already, Flytime brought on stage; Tiwa Savage, Reekado Banks, Falz, Timaya, Mayorkun and a jaw dropping surprise, DAVIDO. The fans went into a frenzy.

To bring the night to a tasteful end, Burna Boy came on stage and had the whole of the Eko Convention Centre in an uproar.

Anything can Happen @FlytimeMusicFestival......Save the Dates: 20^th, 21^st & 22^nd December 2019.

CONTENT MARKETING- THE NEXT FRONTIER?

More and More the Marketing frontier has served up an array of anacromy, tools, skill sets and even ways of life.

Content Marketing is the elephant here to stay!

Definition, thanks to Wikipedia :

          Content marketing is a form of marketing focused on creating, publishing and distributing content     for a targeted audience online.[1] It is often used by businesses in order to:

% Attract attention and generate leads

% Expand their customer base

% Generate or Increase online sales

% Increase brand awareness or credibility

% Engage an online community of users

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content

M4W explains it as; the scripted art of Brand Building, Sales acquisition, Leads generation in-fact the embodiment of Marketing all in one little pill.

or better still try digest this?

"When introducing an innovative process like content marketing, you may need to build the

business case for innovation. Why? Because it’s quite simply getting the permission to fail. There

is no way to prove return on investment (ROI) before you innovate because, by definition, it

hasn’t been proven before. " -from Content Marketing Institute

The Essentials of a Documented Content Marketing Strategy: 36 Questions To Ask