CONTENT MARKETING- THE NEXT FRONTIER?
More and More the Marketing frontier has served up an array of anacromy, tools, skill sets and even ways of life.
Content Marketing is the elephant here to stay!
Definition, thanks to Wikipedia :
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.[1] It is often used by businesses in order to:
% Attract attention and generate leads
% Expand their customer base
% Generate or Increase online sales
% Increase brand awareness or credibility
% Engage an online community of users
Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content
M4W explains it as; the scripted art of Brand Building, Sales acquisition, Leads generation in-fact the embodiment of Marketing all in one little pill.
or better still try digest this?
"When introducing an innovative process like content marketing, you may need to build the
business case for innovation. Why? Because it’s quite simply getting the permission to fail. There
is no way to prove return on investment (ROI) before you innovate because, by definition, it
hasn’t been proven before. " -from Content Marketing Institute
The Essentials of a Documented Content Marketing Strategy: 36 Questions To Ask
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