PHOTOS: ALL THE ENERGY, HITS & MUSIC FROM PEPSI RHYTHM UNPLUGGED 2018!

Day 1 of the Flytime Music Festival...

 The much anticipated 3-Day Flytime Music Festival, kicked off to a remarkable start with the 14th edition of Pepsi Rhythm Unplugged on Day 1. The day was Friday December 21^st, and from about 9pm that evening, the Eko Convention Centre was the place to be.

Concertgoers that night, will testify to the energy that filled up the room. The event which was sponsored by Pepsi and Baba Ijebu, brought a lot of unexpected and exciting moments from opening performances by Tolani Otedola, Charles Okocha, Jeff Akoh and "Able God" crooner, Chinko Ekun; to hilarious comedy from the Host Bovi, and other notable comedians. The music policy of the night was by DJ Neptune, DJ Obi and a special performance by DJ Cuppy.

For the FIRST TIME in Nigeria, Flytime Music Festival introduced their game changing seating plan of VIPs guest sitting in front of the stage and VVIP tables on risers at the back. This is just another FIRST in a long list of firsts brought to you by Flytime.

Further into the night, more heavyweight music artists were unleashed to the stage as Slimcase came on and rocked the crowd with his hip street anthems, followed by Singer, Bisola and then Ace Rapper, MI came on, and the audience went wild to all his bangers. Jesse Jagz performed right after his brother and the audience loved it.

Other entertainment that night included the Ikorodu Boiz and their ever funny skits, Sasha P brought it back with some sassiness as she did her thing and fans were reminded of her awesomeness. One of the performances that owned the night was Teni the Entertainer. The entire hall sang along to her songs word for word.

Another electrifying performance of the night was that of The Koko Master, Dbanj. His entire set was nothing short of top notch entertainment. Delivering his back to back hits like Emergency, Suddenly, Olorun Maje, Issa Banga & Oliver Twist, Dbanj gave an energetic show to a hyped crowd of enthusiastic concertgoers.

As if the concert crowd hadn't gotten their money back in ten folds already, Flytime brought on stage; Tiwa Savage, Reekado Banks, Falz, Timaya, Mayorkun and a jaw dropping surprise, DAVIDO. The fans went into a frenzy.

To bring the night to a tasteful end, Burna Boy came on stage and had the whole of the Eko Convention Centre in an uproar.

Anything can Happen @FlytimeMusicFestival......Save the Dates: 20^th, 21^st & 22^nd December 2019.

Calaba Carnival pre party

So I got a VIP invite to the FAMOUS CALABA CARNIVAL on the 24-11-17 .

Now if you know me you will understand that it must be a good reason to be out!

Now please answer me this Is and "rockers" WTF!!!!
You get to come to an event that everything is free and with the clear objective of selling something to you and you dey form!!!!
Now to the organizers , Thank you for the night but please take note...
1) if you going to have an artist perform please understand that it is your statuary duty to respect the artists brand! PROVIDE GOOD SOUND SYSTEM!!!!
2) Save your money and don't just get who is available! And artist its not all events that are willing to book you, you should accept! Be selective!! Remember you are a brand!
3) a carnival pre party should be all about the the DJ and a banging MC!!! I mean! They go hand in hand ooo
4) its the 21st Century and we are in the era of creativity! Where is the wow factor? Where is the carnival experience? If you have not been to the real thing how can you reproduce it?
5) Sponsors.... Hmmm..... I am afraid to say  for fear you will blacklist my event should I have one but you know na... You could have done better!! This is Nigeria! We are well traveled and ripe for experiences! Do not short change us with what you are supporting! Where is the international flavour in this event? Thanks for the wonderful cocktails! You reaffirm that you're still the best ingredient in any mixer ;) add that philosophy to events you associate with.

Our client,Errandz4U (also our sister company) gave us the task to manage their online media presence!!!

If you do not know Errandz4U they are Nigeria's bespoke concierge. They are bespoke logistice solutions providers catering to your specific needs and services.

Thier service offerings ranges from:
***Logistic Management for Businesses
***Rider Traning
***Business Support-Advert Placements
*** Same Day and Next Day Deliveries
*** Late Shift Deliveries (6pm to 10pm)
*** Mail courier
***Special Project Logistics

With time we shall be shedding light on most of these services but for now check out our handy work (well we put it together but not all the credit belongs to us sha 😉)

CONTENT MARKETING- THE NEXT FRONTIER?

More and More the Marketing frontier has served up an array of anacromy, tools, skill sets and even ways of life.

Content Marketing is the elephant here to stay!

Definition, thanks to Wikipedia :

          Content marketing is a form of marketing focused on creating, publishing and distributing content     for a targeted audience online.[1] It is often used by businesses in order to:

% Attract attention and generate leads

% Expand their customer base

% Generate or Increase online sales

% Increase brand awareness or credibility

% Engage an online community of users

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content

M4W explains it as; the scripted art of Brand Building, Sales acquisition, Leads generation in-fact the embodiment of Marketing all in one little pill.

or better still try digest this?

"When introducing an innovative process like content marketing, you may need to build the

business case for innovation. Why? Because it’s quite simply getting the permission to fail. There

is no way to prove return on investment (ROI) before you innovate because, by definition, it

hasn’t been proven before. " -from Content Marketing Institute

The Essentials of a Documented Content Marketing Strategy: 36 Questions To Ask

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A CELEBRATION OF THE NIGERIAN INTELLECT:   

Dr. Bennet Omalu

After doing a spotlight on Dr. Bennet Omalu on the 26th of November 2015 I decided to do some more digging as to understand why all the rave about him NOW. Yes he discovered a disease that America did not want to acknowledge,Yes he is Nigerian and risen to the top of his filed. was he victimized because he was Black? Was he victimized? The million dollar question should be Why was it so hard to get people to listen and acknowledge his work?

I have not watched the movie but during my search online, one thing that was clear was that Dr. Bennet Omalu discovered something of note because he was not afraid to ask questions. If you think about it the questions started from his initial assumptions when he saw the subject. He did not know that the body before him was that of a sport Hero- former Pittsburgh Steelers star Mike Webster, from his professional eyes he saw an old man not a 50 year old white man.

M4W TAKE: There is nothing wrong in making a professional assumption or Hypothesis but we should be fluid with it, let it guide us for it will lead us to great discovery.

Another thing that was clear was that it was obvious he was not American. As an individual that has had the pleasure to have studied abroad I am proud to say I have never been to America and I am as American as someone that has lived there most of his/her adult life. The reason why his origin matter is that you can almost hear the note of surprise and skepticism from Dr.Bennet Omalu experience. 

This is a Scientist that was trained here in Nigeria  all the way to University level and even did his clinical training here before he decided to leave the county. So that firstly states his foundation was solid and good enough for him to have been able to further and position him in the room of discovery. Yet it was not just his credentials that was put to the test but He as a person- being of Nigerian decent - was put into question.

M4W TAKE: No matter how good you are on paper there would be those that will be skeptical of your skills, But just keep doing what you do so that you can prove them wrong.

Dr. Bennet's story is inspirational in so many ways and motivational to all of us I can just imagine the emotional and psychological trauma he would have gone through during this period in his life. If you go by how Hollywood depict a battle with Corporate America, talk-less of a sporting institution like NFL Dr. Bennet showed his tenacity as a true 'Igbo Man' . 

Come to think of it Corporate America or institutions like NFL and other sporting bodies are truly heartless! so rather than save the lives of people  they are willing to have people continually die just to not have status quo not be affected? How much money can truly justify this. This is coming from a nation that is more advanced and better off than my beloved Nigeria and Africa as a whole ( personally I remove SA from the Africa equation but hey I am not apologetic for that one). In Nigeria you know you are been bullied and not been give a fair end of the stick by these entities but they are honest about it but in the WEST! The uses all the right propaganda tools to destroy the problem. Who remembers the McDonald's issue with the case for Obesity? or is it the Pfizer and the Polio drugs? oh! lets bring it closer to home with the case of all these Oil magnates and their activities in Nigeria? In sport we saw what it took for them to admit that all that blows to head and Brain damage had a connection, and there are many such cases of Sport governing Body as the Bad guys. I guess the major difference is that in the West the Big Boys can be held accountable (in the long run) while in developing countries like  mine the chances of justice is slim to none.

Am glad that Dr. Bennet Omalu was able to see this battle through and I am glad his action is been documented in the movie Will Smith was in- Concussion. I just wish more stores of the little guy winning get told. There are too many everyday people with exceptional ideas, programs and business that is changing the way nations, organizations and community do things. These are the people that need to be celebrated constantly. They are some of the people that make it to Talk show sofa and share their lives with us in our homes from across the glob yet there are not many of those stores in Nigeria. You have to have made major drastic move from ZERO to BIG HERO and more than likely its your Bank account that would do the indicator. I hope to find more everyday heroes like Omolabake Bode Mathews, Tolulpe Adegbite, Pro. Abiola O Awoshika, Adunola Ajunwon, Lola Soneyin, Funke Micahels, Olabode Salewa, etc and shine the spotlight on them. They deserve the spotlight.

O well, I can't wait to see the movie so i cannot give a review about it but I cannot stop celebrating the man that defies the  'nothing good comes out of Nigeria' statement. To the Concussion Doctor, the intellect, the Igbo Man to Dr. Bennet Omalu.... Keep Moving Forward....

If YOU WANT TO LEARN MORE (Google is your friend!) here are some of the places I went to:
1) Wikipedia
2) https://www.ucdmc.ucdavis.edu/pathology/our_team/faculty/OmaluB.html
3)https://johnib.wordpress.com/tag/mtbi/
4)http://www.vanguardngr.com/2015/09/how-nigerian-doctor-bennet-omalu-changed-american-football/